Why advertise online in Canada?
Canadians are online in record numbersThe digital realm is booming, and the online marketplace in Canada is no exception. In fact, Canada's online population shot over 23 million unique users in June 2007 and continues to grow. The average Canadian spends 43 hours online each month, making Canada the second most engaged audience in the world (the first is Israel).
Canada leads the world in page views
Canadians consume over 4,000 page views each month — that's over 500 additional pages than other countries.
Digital media is a reliable channel in face of uncertain economy
Advertisers are rushing to Canadian online media properties to take advantage of this Internet-absorbed audience. Online ad revenues surpassed teh billion-dollar mark in 2006 and jumped to $1.2 billion in 2007. Canada's Interactive Advertising Bureau predicts that 2008's total online advertising revenue in Canada will be upwards of $1.5 billion — a full 25% percent more than last year.
