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The Latest News from Canadian Television Sales - October 2011 |
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National Weather Sponsorship Opportunity on Global News
Global News is launching a Weather Mobile Tool App, bringing consumers comprehensive weather service wherever they are and whenever and however they want it! Available on iPhones, iPads and Android Phones, the Weather App will be promoted on air and online, providing advertisers with the unique opportunity to sponsor weather across the country. The app will launch mid-November and will be promoted for four weeks. more info on the Global News Weather App >> |
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Reach 6.2 Million Canadians through SPAN!
In just three months since launching the Shaw Premium Audience Network (S.P.A.N.), Shaw Media has nearly tripled its online reach and now offers advertisers access to more than six million total unique visitors per month across a portfolio of premium broadcast entertainment and lifestyle assets. The most recent lift comes from the addition of CBS.com, TV.com and CNBC.com to the S.P.A.N. roster of partner sites, which also includes exclusive digital representation agreements with NBC and A+E Networks. more info on SPAN >> |
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The Basketball Jones Fall Tour: "No Season Required!" With the NBA season scheduled to start on November 1 and no end to the lockout in sight, The Score’s basketball fans are hungry for original content! To satisfy that demand, The Basketball Jones is hitting the road and visiting the most exciting basketball cities in the NBA. more info on The Basketball Jones Fall Tour >> |
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Food Network Canada’s Thanksgiving Marathons Look Delicious! Food Network Canada’s most mouth-watering dishes and dramatic kitchen flare-ups are about to be more tempting and intense than ever before. The channel is now available in High-Definition for the first time ever through Shaw Cable. Launching just in time for Thanksgiving, Canadians can enjoy Food Network’s marathons of entertaining holiday themed content in superior high definition image quality. more info on Food Network Canada's Thanksgiving Marathons >> |
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Disney XD to Reach 3.6+ Million Subscribers in November Disney XD has exceeded viewership estimates since it’s launch in June, and the numbers continue to grow! On November 15, 2011, Shaw is set to extend Disney XD’s reach to 1-1.2 Million more households, totaling 3.6 to 3.8 Million households. more info on Disney XD's progress since June >> |
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4 out of 10 Tablet and Smartphone Owners Multitask While Watching TV According to a recent survey conducted by Neilsen, roughly 40% of tablet and smartphone owners used their devices daily while watching TV. Advertisers should also note that while viewers may be splitting attention between two (or three!) screens, 19% of smartphone and tablet owners searched for product information and 13% searched for coupons or deals while the television was on. more info on Nielsen's study >> |
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