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The Latest News from Canadian Television Sales - November 2011 |
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Target Your Audience on Two Screens at Once: Survivor Companion App
Television consumers are constantly using a second device while watching TV. Shaw Media has decided to capture these "second screen" consumer eyeballs and provide them with an enriched experience across multiple screens. This companion app will be first integrating into Global TV’s successful Survivor series. Survivor will be the first show to receive the "sync" experience, and the expected audience is more than 650,000 app downloads! Take advantage of this opportunity to reach your audience on two screens simultaneously! more info on Global TV’s Survivor Companion App >> |
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Reach the Kenora and Rainy River Districts of Ontario
Effective December 1, CJBN will be airing Global programming! Serving the Kenora and Rainy River districts of Ontario and located in the Central Time Zone just east of the Manitoba border, CJBN is the market’s only source of local news. Kenora is a single station market, covering 87,010 TV viewers. Don’t miss your chance to reach them – read more about Kenora and get involved today! more info on CJBN >> |
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New Enhanced ScoreMobile App Now Available Score Media has launched a complete redesign of the ScoreMobile App for iPhone and iPod touch! The app includes stats and updates on over 15,000 players, 800 teams and 20 leagues and associations, so users can track their favorite players and teams in real-time. The new and improved ScoreMobile App also features one-tap social sharing and access to theScore's top blogs and video content. more info on the updated ScoreMobile App >> |
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Disney XD Feels Merry This December With Marathons, Marvel Mornings And Movie Premieres Top competitors, favorite characters and classic superheroes lead the way on Disney XD this December as the network stocks up on programming treats for the holidays. With the season finale of the reality series Fort Boyard - Ultimate Challenge, a special animated Marvel Mornings lineup and very merry movies, Disney XD is spreading holiday cheer on-air, OnDemand and online all month long. more info on Disney XD's holiday lineup >> |
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'Tis the Season for Holiday Specials on Global! As the Fall season winds down, Global has a variety of specials and programming to bring in the holiday season. December will feature the usual mix of holiday specials like The Grinch and other Christmas-themed movies, as well as the return of Fear Factor on Monday, December 12. Barbara Walters is back with her 10 Most Fascinating People special, airing on Wednesday, December 14, from 9:30pm to 11pm. Contact your rep today to get your brand involved! more info on Shaw’s Holiday Specials >> |
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Television Stats: The Customer is Queen According to a recent Neilsen study, some 80% of all consumer purchases in Canada are made by, or influenced by, women. What's more, the #1 place for Canadian women to get information about new products is television. After TV, they prefer direct mail. For information on stores, they prefer word-of-mouth, followed by television. more info on female consumers in Canada >> |
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Reach over 1 Million Weekly Viewers on NTV! Think NTV only targets the St. John’s area? Think again! Within the St. John’s market, 1 rating point delivers an AQH audience of 1.9M A18-49. However with that same rating point, CJON delivers an additional 3.1M AQH audience outside of the province, over 6x more than CBNT! more info on The Basketball Jones Fall Tour >> |
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Research: Canadian Agencies Expect Increases in Online & Mobile Video Advertising BrightRoll and IAB Canada teamed up with a study based on the responses of more than 100 decision-makers at leading agencies across Canada. The results show that although advertisers have been slow to match to Canadians’ global-leading viewership of digital video with ad spend to date, agencies expect the largest overall change in digital media spend in 2011 to come from online and mobile video advertising increases. Agencies also believe that digital video is more effective than both TV and social media. Download BrightRoll’s 2011 Canadian Video Advertising Report >> |
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