Slice is on the rise!
Slice – Canwest's specialty channel that's every woman's guilty pleasure – is now available in over 7.3 million homes throughout Canada. Slice's A25-54 audience has grown 48% between winter 2009 and spring 2010, and recently reached a new single day high on March 20th.
Built around larger than life characters, Slice's highly addictive, unapologetic and entertaining environment is everything women love to hate, and secretly love to love. Slice is a cost-effective way to reach younger women on-air and online through shows that are relevant to their daily lives, and is a perfect accessory to any female buy. Advertisers can seamlessly integrate their products in relevant environments with demonstration and product placement in Slice's Canadian original productions.
Reach active, stylish Canadian women
Slice viewers are fashion-forward, health conscious women who are on-the-go with active social and family lives. Slice viewers are likely to reside in higher-income households with an average income of over $79,000. Typically, Slice viewers rank the channel as one of their favorites and are likely to find advertising on Slice relevant.
Align your brand with Canada's juiciest programs
Slice offers the very best in lifestyle television and has a multitude of engaging shows that keep viewers coming back for more. Slice has buzz-worthy weekends packed with back-to-back hit series and the most talked about reality shows. Some of Slice's highlight programs are The Millionaire Matchmaker, Shear Genius, Rich Bride Poor Bride, and Bulging Brides.
Expand your campaign on Slice.ca
Slice.ca averages 150,000 unique visitors per month, with over 500,000 video views streaming programs such as Til Debt Do Us Part and X-Weighted. The site features robust and engaging content that retains visitors, boasting an 8.9-minute average time spent per visit. With new microsites for weddings and the original webseries Jaclife, audiences are flocking to Slice.ca to view exclusive content and get more of their guilty pleasure.
For more information on advertising on Slice, please call 212-967-1999.