 |
|||||||||
The Latest News from Canadian Television Sales - May 2010 |
|||||||||
 |
 |
Television & Mobile to Boom During World Cup 2010
The FIFA World Cup is set to kick off in June 2010, and analysts are expecting a large growth in the media industry leading up to this event. According to Enders Analysis, the TV advertising market will expand during April and May of this year and reach a 15% increase during the month of June, when the World Cup in South Africa is scheduled. This is a welcoming forecast for many broadcast executives who have been battling a tough market in the last two years. more info >> |
 |
||||||
 |
How will the iPad change Canadian media consumption? Apple has announced that it sold more than 300,000 iPads on April 3rd, the device's opening day in the United States. Scores of people lined up outside many Apple Stores well before the iPad even went on sale. With Apple generating so much buzz for this product, many wonder whether the iPad – which will be released in Canada in late May – will live up to its massive hype. Many market analysts, including Wall Street, estimate that first year sales will range anywhere from 1 million to 5 million. What remains to be seen is how these new iPad users will use the device. more info >> |
||||||||
 |
Slice is on the rise! Slice – Canwest's specialty channel that's every woman's guilty pleasure – is now available in over 7.3 million homes throughout Canada. Slice's A25-54 audience has grown 48% between winter 2009 and spring 2010, and recently reached a new single day high on March 20th. more info >> |
||||||||
|
|||||||||
