New and Improved FoodNetwork.ca

The New & Improved FoodNetwork.ca


Toronto (November 25, 2009) – Canwest is excited to announce the launch of the new and improved Food Network website, FoodNetwork.ca. The website features more robust content, recipes, videos and show information, as well as tools to share articles via email or social media.

The site includes a full membership system, so users can:
  • Comment on and rate recipes
  • Participate in forums
  • Comment on articles
  • Share recipes
  • Upload recipe photos
Other key features include an advanced recipe search by category and streaming video on recipe pages that shows the associated chef actually creating the dish. Users will have easy access to all show and host content on every page, the ability to see recently viewed recipes and related recipes and guides.

The site also boasts new opportunities for advertisers, with more than double the ad media inventory. Brands now have the ability to sponsor recipes based on categories such as "cheese," "turkey" or "kid-friendly."

Other advertising opportunities include:
  • Skinning and sponsorship of the advanced recipe search
  • Client recipe / article integration
  • Custom guide sponsorship
  • Advertorials
  • Custom sponsorship packages available such as video sponsorship, recipe sponsorship, show sponsorship, and guide sponsorship
  • Large video library of full episodes and short-form content with pre-roll video available
For more information, visit FoodNetwork.ca or contact Mariellen Brown at 212-967-1999 or mariellen@ripe-online.com.