Canwest Launches DIY Network Canada
Toronto (October 19, 2009) – Canwest is proud to announce the launch of DIY Network Canada, the country’s only 24/7 source for home improvement television. Featuring tear-down, build-up and how-to television at its best, DIY Network's programs and experts will offer viewers tips, advice and step-by-step guidance to tackle a variety of home improvement projects. DIY Network Canada launches on Monday, October 19, 2009.
"This new Specialty channel for Canwest Broadcasting further strengthens our position as the leader in lifestyle television," said Karen Gelbart, SVP, Lifestyle Content, Canwest Broadcasting. "The launch of DIY Network Canada comes at a particularly relevant time as it will provide our viewers with entertaining programming that educates and offers practical ways to cut costs and increase the value of their homes."
Established by U.S.-based Scripps Networks in 1999, DIY Network is one of the fastest growing digital networks in the United States with substantial gains of 25 percent in the key demographic target in 2009 vs. 2008. DIY Network Canada will join the family of popular Canwest lifestyle specialty channels that also includes other Scripps’ channels Food Network Canada and HGTV Canada. It will launch in more than two million Canadian homes.
"We're delighted to bring DIY Network’s unique brand and programming to Canadian viewers, who will be empowered to take control of their home renovation projects," says Kristen Jordan, SVP of Scripps Networks International. "There's never been a better time to save money, learn a new skill, invest in your home and just do-it-yourself."
DIY Network Canada is the perfect complement to HGTV Canada as it offers the very best of home improvement television with entertaining experts who offer practical advice while keeping the tone upbeat and fun. Series confirmed for launch include:
- Sweat Equity – host Amy Matthews determines which home improvement projects will return the most bang for the buck;
- Yard Crashers – Ahmed Hassan, professional landscaper, waits at stores for weekend warriors who could use his help and he follows them home for ambush landscaping at its best;
- Desperate Landscapes – licensed contractor Jason Cameron takes on a neighbourhood’s ugliest yard and gives it a brand-new look; and
- Kitchen Impossible – contractor Marc Bartolomeo helps discouraged homeowners transform their terrible kitchens into sparkling new spaces.