Canadians lead in online video viewing
TORONTO, March 15, 2009 – Canadians are the heaviest viewers of online video in the world, according to a study from digital tracking firm comScore.
The company found that 88 per cent of Canadians who used the Internet in January watched video, said Bryan Segal, vice-president of comScore Canada. "We're very high adopters of technology," Segal said Friday.
"I would love to say (it's) the weather, but I just don't know for sure if that is a reason. But I would say people stay home and stay indoors a little bit more... And there's some great Canadian content out there to watch."
The United Kingdom followed Canada with 81 per cent of its online population watching video in January, Segal said. In third place was Germany, with France and the U.S. rounding out the top five.
In Canada, half of the videos watched were through YouTube, Segal said. Megavideo.com and Yahoo were among other top video-watching sites.
New media consultant Alan Sawyer said using the Internet for video is a trend that is bound to grow, particularly among younger people.
"It is becoming the preferred choice for consumption for a lot of people as opposed to the big-screen TV experience," said Sawyer of Toronto-based Two Solitudes Consulting.
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