Astral Radio Websites Get Even More Interactive
Emmis Interactive Inc., the software and consulting company that empowers the reinvention of local media, announced it has signed a long-term agreement with Astral Media Radio. Emmis Interactive will provide its media platform (BassStation) and proven sales consulting services to Astral to further build on its Interactive business. Astral Media Radio operates 82 licensed radio stations across Canada including major markets like Toronto, Vancouver, and Montreal.
"While we will continue to build on our national sales and content strategies, the Emmis Interactive platform and the associated training will empower our local markets to develop highly engaging Interactive content and offer our local advertisers an opportunity to connect with prospective clients through our sites in a meaningful way," said Deborah Beatty, Vice President of Interactive for Astral Media Inc. and head of the iMedia national online sales group.
BassStation, Emmis Interactive's proprietary Audience Engagement platform, includes all the features a local media brand expects from a progressive website. In addition, BassStation has all the tools that increase engagement and create two-way communication possibilities between the station and the audience.
Astral Media Radio operates 82 licensed radio station across eight Canadian provinces. Astral Media Radio is a division of Astral Media Inc., and is also a leading Canadian media company, active in specialty and pay television, radio, outdoor advertising, and interactive media.
For more information on how you can advertise on Astral Media websites, contact Mariellen Brown at 212-967-1999.